[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-posts":3},[4],{"id":5,"title":6,"author":7,"body":8,"date":81,"description":82,"draft":83,"extension":84,"image":85,"meta":86,"navigation":87,"path":88,"seo":89,"stem":90,"tags":91,"__hash__":94},"blog\u002Fblog\u002F1.welcome.md","Welcome to Lugugul's New Home","Chelsea Huang",{"type":9,"value":10,"toc":74},"minimark",[11,15,18,21,26,29,32,39,45,51,55,58,61,65,68,71],[12,13,14],"p",{},"Some studios are planned. Lugugul was grown.",[12,16,17],{},"In March 2024, I stepped back from a 16-year career in product design — not because I was burnt out, but because I wasn't ready to stop learning. I called it a sabbatical. What it turned into was a year of building new lenses: reading deeply into behavioral psychology and investment strategy, pushing into bouldering, and building real things with GenAI tools I hadn't touched before.",[12,19,20],{},"Somewhere in that year, Lugugul quietly took root.",[22,23,25],"h2",{"id":24},"what-lugugul-is","What Lugugul Is",[12,27,28],{},"Lugugul is a design and product consulting studio — my studio. It's where 16 years across 7+ industries converge into focused, independent work: financial operations, cybersecurity, marketplace platforms, enterprise software, and everything in between.",[12,30,31],{},"Three things live here:",[12,33,34,38],{},[35,36,37],"strong",{},"Product & Design Consultancy."," I work with teams on the hard parts — the unclear brief, the tangled workflow, the product that almost works. I specialize in complex B2B systems where both design craft and systems thinking are required in equal measure.",[12,40,41,44],{},[35,42,43],{},"Brand Strategy."," Some projects need more than a screen redesign. They need a clear story, a name that sticks, and an identity that travels. I can help you find and shape that.",[12,46,47,50],{},[35,48,49],{},"Domain Portfolio."," Over the years I've registered domain names the way some people collect books — because I believe a great name is half the brand. A curated selection is available to buy or lease here.",[22,52,54],{"id":53},"the-name","The Name",[12,56,57],{},"Lugugul doesn't translate simply. It's not supposed to. The logo mark is a bookflower — a bloom that unfolds from the pages of accumulated knowledge. The name carries a quiet, botanical persistence.",[12,59,60],{},"It grows on you. Like the best identities do.",[22,62,64],{"id":63},"whats-next","What's Next",[12,66,67],{},"This site is the new home. From here I'll be writing about design, product thinking, and the occasional observation from the intersection of craft and strategy.",[12,69,70],{},"If you have a project in mind — or just want to talk — I'd love to hear from you.",[12,72,73],{},"— Chelsea",{"title":75,"searchDepth":76,"depth":76,"links":77},"",2,[78,79,80],{"id":24,"depth":76,"text":25},{"id":53,"depth":76,"text":54},{"id":63,"depth":76,"text":64},"2026-04-01","A design studio, a domain portfolio, and a deliberate next chapter — by Chelsea Huang.",false,"md",null,{},true,"\u002Fblog\u002Fwelcome",{"title":6,"description":82},"blog\u002F1.welcome",[92,93],"announcement","founder","oNocqzvD54Hc8dFTiwXwhoyyDAWMcdmjJiJJYX1qHo8"]